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‘The story is ready to be told’: Santander launches first TV ad for B2B bank
Santander’s marketing director tells Marketing Week the time is right to put its corporate and commercial proposition “in the spotlight” as it launches its first TV ad starring Succession’s Brian Cox.
Santander’s UK corporate and commercial banking arm is launching its first TV-led ad campaign, fronted by Succession star Brian Cox, as it looks to increase awareness of its B2B division.
The corporate and commercial arm of Santander is a relatively new venture for the banking brand given its long history, having launched just 15 years ago, but it now accounts for around 20% of Santander UK’s profits.
