Subscriber Exclusive 
Former Burger King CMO Fernando Machado on moving into a ‘scrappy’ startup role
Speaking to Marketing Week, Machado explains how he plans to take his experience marketing some of the world’s biggest brands and use it to drive growth in a plant-based startup.
After nearly three decades working in large scale businesses with considerable marketing firepower, former Burger King CMO Fernando Machado is transitioning into the startup world as he joins meat-alternative food company NotCo.
