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What does the future hold for market research?
Our State of Market Research series concludes with a look at what is to come in the field of market research. From the advent of new technology to an uncertain economic climate; it remains a fascinating and volatile industry.
Market research is prey to numerous threats. Being one of the first cost items earmarked for cuts when budgets are tight is arguably just the most obvious of these.
But developments in technologies such as AI hold out the promise that market research might develop to offer faster, more accurate, and possibly cheaper ways to deliver insights. As a protracted economic downturn meets a period of huge technological advances, the future of market research has never been more fascinating.
