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Barbie’s impact and Unilever’s product focus: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Mattel’s brand plan to Elon Musk’s Twitter rebrand, it’s been a busy week. Here is my take.
A Barbie girl in a business world
No, not another hot take on what marketers can learn from the execution of the Barbie movie marketing plan. You’ve all read enough of those this month. Now the movie has launched we can start to unpick its impact on audiences, on advertising and on the company that owns the IP – Mattel.
