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Fractional CMOs and meaningful measurement: Your Marketing Week
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From data showing a large minority of brands are failing to carry out regular effectiveness analysis to the rise of fractional CMOs, it’s been a busy week. Here is my take.
Analyse this
Effectiveness should inform all objectives for all marketers in all categories, sectors and industries. Investing budget to drive meaningful business outcomes should be the primary concern regardless of whether you work in FMCG or IT.
