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‘Greenhushing’ and getting the basics right: Your Marketing Week
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From Alpro’s focus on product over “edgy” marketing to the rise of ‘greenhushing’, it’s been a busy week. Here is my take.
Anti-hipster ads
Anti-hipster ads“You can bring the most edgy or most hipster marketing you can think of but in the end, what matters is the products people buy and put in their fridge, how it tastes and what it offers to them.” These are the words of Hedwig Borgers, global marketing director for Danone’s plant-based division, speaking to Marketing Week this week about Alpro.
