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Budgeting and changing strategy: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From cautionary tales from the budgeting and planning frontline to the changing nature of retail, it’s been a busy week. Here is my take.
Planning to succeed
For a large chunk of you, you are the start of a challenging four weeks. For those that report on a calendar year basis, and have responsibility for P&L, it’s budgeting and planning season. With mind to those, but with a nod to others who have it all to come, we have pulled together evergreen and old content in one place, here, where we present news, views and analysis for those preparing to do their planning and make their pitches.
