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Growing marketing influence and John Lewis’s Christmas ad: Your Marketing Week
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From how one marketing team grew its influence in an unlikely category to John Lewis releasing its Christmas campaigns, it’s been a busy week. Here is my take.
The laws of marketing
“Law felt like a place where you could make a difference with marketing.”
These are the words of Brian Macreadie, head of marketing at Addleshaw Goddard. Macreadie was speaking to Marketing Week in the wake of Addleshaw Goddard being named the Marketing Team of the Year at last week’s Marketing Week Awards.
