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‘Marketers need to get real’: Addressing the significance of ROI
Should marketers embrace the growing prominence of ROI as a mark of success, or are measurement issues and fears of short-termism legitimate concerns?
Like it or loathe it, return on investment is growing in significance within business amid the crippling cost of living crisis.
Marketing Week’s exclusive Language of Effectiveness Survey reveals more than a third (36.9%) of the 1,610 brand-side marketers surveyed say ROI tracking has increased in emphasis.
