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‘It should be exciting’: Marketers on embracing the challenges of budgeting season
Budgeting and planning season may sometimes feel like fighting a losing battle for marketers, but it should be a moment to reflect and press forward, according to former marketing leaders.
By Molly Innes
Sleepless nights, spreadsheets and stress may be what marketers most closely associate with budgeting and planning season, more so than any other point in the year, but it doesn’t have to be that way.
There is joy to be found in this period, according to marketing leaders who have led the charge first-hand. So while, yes, there may be gloom and doom, budgets getting stripped back and tussles with the finance team, it’s important to embrace the challenge this period represents.
