Halfords introduces dynamic pricing in garages
Niamh CarrollMotor retailer Halfords has introduced dynamic pricing in its services business to drive profitability by directing demand to its under-utilised autocentres.
Niamh Carroll
TUI launches first Christmas campaign to ‘engage customers differently’ as a travel brand
Niamh CarrollChristmas is traditionally a quiet period for the travel sector but TUI is launching a festive ad to build resonance for the brand and “prime” audiences for the busy turn-of-year trading season.
Mental health, loyalty, consumer confidence: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
3 questions I wish I’d asked as a junior marketer: AkzoNobel’s Karen Wilkinson
Niamh CarrollIt’s important to not just zone in on the skills and qualities you need at your current career stage, AkzoNobel’s Karen Wilkinson says, but to find out how to get ahead for the next.
Durex’s global lead on why brands must be braced for backlash when supporting LGBTQ+ communities
Niamh CarrollReckitt’s global brand director for Durex, Eleonore Murauer, says brands’ presence at Pride was tested in 2023 after high-profile backlashes.
Britvic eyes return to volume growth in 2024
Niamh CarrollThe drinks company is in a ‘transitionary phase’, says its CEO, with the goal that it will return to volume growth, rather than driving revenue growth through higher prices, as it has been doing during the period of higher inflation.
‘Turbocharging’ its mission: Why Tony’s Chocolonely is now investing in paid media
Niamh CarrollUntil very recently, Tony’s Chocolonely had never spent a penny on paid media, preferring to use earned and organic channels, however, it became ‘impatient’ with the pace of change and has now changed tack.
AO World: Building brand awareness is our ‘biggest opportunity’ for growth
Niamh CarrollElectrical retailer AO World is investing £15m in brand-building across its current financial year as it seeks to drive growth through increased awareness.
Retail marketing effectiveness, AI and rebrands: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
The Time I Messed Up: Diageo’s innovation lead Mark Sandys
Niamh CarrollIn the first of a new series looking at what marketers have learned from mistakes, Diageo’s chief innovation officer Mark Sandys shares the story of Guinness 0.0, which is now a best-seller in the non-alcoholic category. The road to success was paved with missteps though, including several false starts and even a full product recall.
Diageo CFO: Growth requires ‘sustained’ marketing investment over several years
Niamh CarrollDiageo has increased its marketing investment by 60% since 2017 and intends to continue to step up this spend, despite lowered projections for its profit and sales.
Premier Foods invests in price promotion as inflation begins to ease
Niamh CarrollThe Bisto-owner has committed to “sharpening” its promotional spend in the second half of its financial year, which it expects to drive increased sales volumes.
‘More brand-focused than ever before’: Princes on its pursuit of distinctiveness
Niamh CarrollFood business Princes embarked on a journey to ‘dial up’ the focus on its brands, which include Princes seafood and Napolina, in order to drive distinctiveness and win market share.
Back to the future? What’s next for the Body Shop brand
Niamh CarrollThe Body Shop has a strong brand and the best sustainability perceptions of any UK cosmetics brand, according to Brand Finance. Its new private equity owners should continue to build on this to drive growth going forward.
Customer satisfaction, promotions, hybrid working: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
John Lewis Christmas ad achieves highest effectiveness score since 2020
Niamh CarrollThis year’s Christmas ad featuring Snapper the Venus flytrap has achieved John Lewis’s highest effectiveness score since 2020, according to System1; however, the ad has failed to land in the top 10.