1 Comment
Men hold disproportionate power in marketing – that must change
Tanya JosephEquality and diversity are good for business so why do men still hold the majority of the top jobs?
Tanya Joseph
1 Comment
Stress is never good so why do we make juniors suffer?
Tanya JosephMaking juniors frequently work long, gruelling hours will not generate the best work. People are much more likely to come up with great ideas when they are rested and relaxed.
4 Comments
Stop treating women as accessories and recognise their purchasing power
Tanya JosephWomen play minor roles in ad campaigns in a variety of sectors from automotive to utilities, missing their decisive influence in the purchase process.
1 Comment
New data laws are a chance to reset customer relationships
Tanya JosephAs the UK government announces plans to overhaul UK data protection laws, meaning the European Union’s General Data Protection Regulation (GDPR) will be transferred into UK law, Tanya Joseph asks what it means for marketers.
1 Comment
The rules of crisis management have been forgotten
Tanya JosephThere are a number of rules brands must adhere to in order to survive a crisis and cause the least amount of brand damage.
Ruthless targeting is key to modern elections
Tanya JosephAs with consumer marketing, insight is critical in an election battle. With a week to go until the General Election the Conservatives have keenly focused their campaigning on direct messages to swing voters in key marginal seats.
For brand safety, look to insight not algorithms
Tanya JosephBrand safety is not a new problem but businesses need to be even more vigilant in the digital world.
Marketers only see older people through the lens of age
Tanya JosephMarketers are forgetting that older people are consumers too, as they’re rarely featured in marketing campaigns and are only targeted with age-based products.
1 Comment
Marketers must break into the innovation hot-house
Tanya JosephMarketers need to get better at marketing themselves to ensure they are part of the innovation team and not just left to promote new products.
In the era of Trump, think more about women
Tanya JosephDonald Trump’s election as US president risks normalising contempt for women, but marketers can resist this by speaking to them with honesty and authenticity according to the architect of Sport England’s ‘This Girl Can’ campaign.