WWE reportedly brought back Attitude Era booking philosophy
WWE has tried anything and everything in an attempt to overthrow its historically small audience, and now it’s set to pull out another page of the Attitude Era playbook.
According to the Wrestling Observer (h / t Cage side seats), WWE should rely heavily on the creation of new factions to revamp its core lineup: “There may soon be multiple groups in WWE. Wrestling Observer says the company’s plans for a new direction include “a return to the faction mentality of the ’90s.’” Dave Meltzer of The Observer (m / t Cage side seats) adds that this is part of a bigger change in direction to mimic the booking style that defined this period: “On Wrestling Observer Radio, Dave Meltzer said that the mentality in WWE right now is to do what worked in the 90s. That’s why things start to look a little edgier.
If you’re a longtime wrestling fan, you of course remember the attitude era of the mid to late 1990s, an era that is widely touted as the biggest boom time in the world. history of wrestling and that was defined by weird stories and more – the best gadgets. Perhaps a forgotten staple of the Attitude Age, however, is WWE’s heavy reliance on factions to carry out Monday evening gross during his famous “Monday Night Wars” with WCW. This stretch featured many of the biggest and best teams in WWE history, including The Nation of Domination, D-Generation X, The Brood, The Corporate Ministry and a number of other prominent factions and duos. . Of course, WCW’s most memorable stable was the NWO, a star-studded stable with Hulk Hogan, Kevin Nash and Scott Hall that revolutionized pro wrestling in the 1990s.
When booked effectively, the stables have proven to help propel growing professional wrestlers to full-blown stardom, as has been the case with stars like The Rock, Triple H, Shawn Michaels and, more most recently Dean Ambrose, Roman Reigns and Seth Rollins of The Shield. . Over the past decade or so, WWE has had limited success with the stables, with The Shield and The New Day standing out as the two most accomplished groups of this period. For the most part, however, any faction that has been formed during this time – ranging from The Nexus to The Corre to The Straight Edge Society to the League of Nations – has fizzled out, not because of the performers themselves – same, but because of bad booking.
WWE finds itself at a crossroads, however.
Audience of its flagship program Monday evening gross fell to all-time lows, recently generating the smallest audience in the show’s 27-year history. SmackDown didn’t do better. Last month, the blue brand marked its worst hearing outside of public holidays since moving to FOX last October. However, there is no single cause for WWE’s scoring issues. On the contrary, WWE’s drop in viewership is the result of a number of issues that combine to create a vortex that made the main product difficult to watch: lackluster storylines, a lack of new mainstream stars. , constantly evolving creative plans, injuries, absences of superstars (Reigns, Brock Lesnar, Ronda Rousey, John Cena, etc.) – the list goes on and on.
Most of what WWE has tried to do to remedy his hearing problems have been desperate uprisings by Hail Mary, as the Fight Club-like Raw Underground, SmackDown’s hacker angle, Montez Ford’s poisoning or cliffhanger endings, but the vast majority of his recent bizarre angles were quickly dropped without any concrete explanation. WWE’s latest effort to reinvigorate its programming involves the creation of a mysterious faction that is already drawing criticism for its political connotations but had been heavily promoted prior to his arrival on Raw as a way to get WWE fans to tune in to the Red Mark.
According to Professional wrestling sheet, the goal of the stable — which WWE.com has since revealed itself called “RETRIBUTION” – is that the “chaos caused by the group is done in an effort to loosen control over WWE Superstars and change the way the organization operates.” This has been WWE’s go-to strategy with many of its teams over the years, and the company may already have a name in mind for another group. According to Wrestling Inc, WWE recently registered a trademark of the term “JUSTUS,” which would be a possible name for a potential team, although that may have changed after it was revealed that the new faction on Raw would be called RETRIBUTION. Regardless, WWE also registered the trademark “The Hurt Business”, the name of Raw’s other new team made up of MVPs, Bobby Lashley and Shelton Benjamin, who was originally destined to be a reincarnated version of the famous Nation of Domination stable.
While these plans were eventually scrapped Following reports of internal reaction to the gadget’s return given the current political climate, WWE appears to be moving forward with a stable focus, particularly on the Raw brand where The Hurt Business has become a centerpiece of the brand and Seth Rollins is also managing an unofficial team like Zelina Vega. Other stables have been suspended permanently or temporarily due to a wide variety of circumstances, a list that includes The Forgotten Sons, The New Day and the anonymous trio of Shinsuke Nakamura, Cesaro and Sami Zayn.
With WWE having had such limited success with the stables in recent years, it remains to be seen whether its renewed faction focus will remain or fall victim to. WWE’s Recent Last Minute Changes which have constantly hampered the quality of its programming.
But one thing is certain: WWE is currently banking on the stables as part of its quest to recapture the magic it created over 20 years ago.