Dallas Democrats fund effort to get Latino voters out in November
Democratic leaders and political strategists are testing an initiative he hopes will lead to more Latino voters in Dallas County running in November’s midterm elections.
Jeff Dalton, a Dallas-based Democratic consultant, designed the voter engagement program, which “will test campaign tactics to gain valuable insights and actionable insights into how best to campaign and increase Latino voting. “.
Local Democrats have long tried to increase the number of Hispanic voters participating in elections. While there has been some success, analysts agree that the power of the Hispanic vote remains largely untapped.
The November Vote Out effort will use “experimental treatment and control groups,” Dalton said, to assess the effectiveness of direct mail, door-to-door canvassing and texting with voters.
“There isn’t a Democrat in Texas who doesn’t realize the importance of this challenge,” he said. “I hope this project will create institutional knowledge to empower Latino voters for years to come.”
Dalton said Democratic leaders in Dallas would partner with a Washington-based progressive group, the Analyst Institute, to implement the program. The effort, which will cost at least $100,000, is being funded by Rep. Rafael Anchia, Sen. Nathan Johnson, County Commissioner Elba Garcia and District Attorney John Creuzot.
“We’ve tried for years to increase Latino voting, and in many cases we’ve succeeded,” Garcia said. “But this is the first time we’ve worked together to assess tactics so we can have a stronger base to work from and focus on the best approaches.”
Nationally and in Texas, Republicans are also trying to woo Latino residents across the state, including suburban Dallas and southern Texas.
Democrats see Dallas County, which they have controlled since the 2006 election, as a way to help candidates statewide. Beto O’Rourke, the Democratic gubernatorial candidate, hopes to engage with more than 400,000 eligible voters who did not participate in the 2020 election.
“Latinos make up 40% of Dallas County’s population,” Anchia said in a prepared statement. “Ensuring our voices are heard is essential for true democracy.”
The growing Hispanic population could become a political powerhouse, but getting members of the emerging population to vote has been difficult. In most local elections, Latino turnout in Dallas County is typically around 15%, Dalton said.
Political strategists know where the votes are, but often lack the money to reach and engage infrequent voters.
“It’s a big challenge, and potentially expensive,” Anchia said. “Having a clear view of what works and what doesn’t will make us more efficient and effective as we move through each cycle. »
Johnson said Democrats need to improve their outreach to Latino voters.
“Without a doubt, it is a strategic imperative that Democrats do a better job of engaging, serving, and promoting the participation of the Latino community,” Johnson said in a statement. “This project should prove very useful in helping to achieve these goals.”