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Vodafone’s Voxi doubles down on demographic based targeting
Vodafone’s youth focused brand has launched a campaign aimed squarely at Gen Z, shifting its focus away from millennials as it looks to better reflect today’s young consumers.
Vodafone’s youth focused spin-off brand Voxi is doubling down on demographic based targeting, as it switches its attention from millennials to Gen Z.
To better reflect this demographic’s preferences, which it says do not match those of previous generations, the brand has overhauled its proposition, putting social media firmly at the heart. It has launched a campaign, created by AMV BBDO, to reflect these changes.
