Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers actionable insight on trends that will be significant in the short- to mid-term, and can be used to generate new ideas, improve business performance and stay ahead of the competition.

The latest instalment in this series, available as a presentation and an on-demand webinar recording, covers:

  • Generative AI deep dive: This edition takes a closer look at the application of GenAI to marketing and advertising processes, including its uses in customer journeys to support ecommerce sales, and how it can augment team productivity and working.
  • Digital Shift turns 10: As 2023 continues to deliver technological developments with the potential to transform daily life, Shift reflects on the past decade and takes a quick look at the trends that are still going strong and those that have disappeared.