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One charity on why sharing marketing effectiveness is key to its mission
Demonstrating the tangible impact of marketing on driving donations and funding lifesaving treatment is central to Warren Fiveash’s role at the Teenage Cancer Trust.
In any sector, communicating success is a powerful way to help the wider organisation appreciate the important role marketing plays in driving business forward.
However, in the charity sector the ability to show how marketing is contributing to increased fundraising and building awareness is central to the mission, explains Warren Fiveash.
