Subscriber Exclusive 
L’Oréal: The YOLO effect is outweighing inflation
L’Oréal’s chief digital and marketing officer explains how the house of brands is mitigating inflation and investing in Web3 amid a post-pandemic “return of colour”.
By Molly Innes
Amid a cost of living crisis and post-pandemic recovery, beauty giant L’Oréal recently reported 16.1% growth during the first quarter, double the market average of 8%.
Sitting down with Marketing Week during Cannes Lions 2022, chief digital and marketing officer Asmita Dubey says L’Oréal is seeing a “return of colour” post-pandemic, alongside a “return of socialisation and social interaction”, which she adds is “great for makeup”.
