LinkedIn CMO: ‘Marketers should embrace being business leaders first’
LinkedIn’s marketing boss believes marketers should work more collaboratively, and shares what she hears recruiters are looking for from marketing leaders today.
By Molly Innes
To say the skills demanded of marketers are changing is an understatement. More than ever, marketers are expected to reach beyond their immediate remit to communicate to their businesses more widely to spearhead growth.
For LinkedIn’s chief marketing and communications officer, Melissa Selcher, digging deep and communicating broadly is something she encourages.
“The biggest thing I would love every marketer to embrace is the fact we’re business leaders first, and marketing experts and functionalists second,” Selcher tells Marketing Week in an exclusive interview to mark the platform’s 20th anniversary.
