Using predictive analytics to increase conversion
Find out how predictive analytics can unlock 60% of marketing automation capability currently sitting dormant and how Footasylum utilised the predictive models to increase prospective conversions by 27.5%.
In this webinar, RedEye’s CCO Matthew Kelleher and head of insight Vasudha Khandeparkar look at:
- Predictive models that follow the entire customer journey, including likelihood to purchase or unsubscribe
- How Footasylum utilised the models and the results they saw
- How predictive analytics unlocks the 60% of your marketing automation capability currently sitting dormant.
Watch on demand.