Learn how to leverage the creator economy and utilise user generated content for your online and offline marketing strategies.
In the webinar, you will learn how to:
Watch on demand.
Aviva wants to “permanently change” insurance by using data and technology to address customers’ biggest pain points and using its marketing to move the conversation away from price.
The most watched ads last month include Beats’ World Cup ad, an Apple spot to promote the MacBook and Google’s push for its Google Assistant.
Pepsi is hoping to foster a startup culture so it can spot new opportunities as sales growth at its core business slows.
Former P&G, Heineken, Converse and now Philips marketer Claudia Calori believes using the creative and analytical parts of marketing is key to success, regardless of category or sector.
The Body Shop pioneered ethical beauty, but that positioning is no longer unique and its owners need to inject life into the brand to arrest its decline.
Motor retailer Halfords has introduced dynamic pricing in its services business to drive profitability by directing demand to its under-utilised autocentres.
The Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.