How to become an experimentation-led business
Tina DesaiLearn how experimentation, backed by your customer data, can truly inspire outstanding, optimised customer experiences.
Learn how experimentation, backed by your customer data, can truly inspire outstanding, optimised customer experiences.
The communications industries aren’t focused enough on closing the knowledge gap created by fast-moving digital technology, but accelerator schemes can get professionals up to speed quickly.
Marketers can no longer operate in a vacuum, a collaborative culture is necessary across a business in order to improve performance.
Learn how taking a digital approach to research can help measure actual behaviour and marry it to ‘claimed’ behaviour for a richer picture of how consumers are acting.
Find out how to make the most of your media spend in a multichannel world.
Creating a customer experience that sets you apart requires not just general insights about segments of your audience, but analysing behaviour from customer data at an individual level.
Learn how to achieve a foolproof experimentation strategy.
Hear top tips from Salesforce’s sales and marketing leaders on how close collaboration breeds marketing success.
Learn how to effectively contain potential threats when things go wrong
Customer data platforms will not only save you money, it will help you achieve the ultimate goal – driving up customer lifetime value.
Learn why social is now an established channel for customer acquisition, retargeting and engaging existing customers to support retention programmes.
While AI has the potential to replace cognitive functions of the human mind in many business decision-making contexts, it will not replace people completely but enhance their capabilities.
Learn how to gain real-time insight and actionable consumer data using a community-based approach.
Embrace the power of digital technology and collaboration to meet the challenges of the ever-changing publishing industry.
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