Brought to you by Salesforce
How marketers and marketing can make themselves more effective
There is a concern that marketers are becoming less influential in their organisation, that the status and standard of marketing is diminishing. So what should they do about it?
In this video webinar, streamed from the Festival of Marketing, we look at how marketers can reverse those perceptions and restore its reputation.
We ask the individuals celebrated in Marketing Week’s Top 100 most effective marketers list to debate how marketers can exert more influence and deliver greater impact.
Join Marketing Week editor Russell Parson alongside RBS CMO David Wheldon, Birds Eye UK general manager Steve Challouma, Tesco chief customer officer Alessandra Bellini and Salesforce vice-president of UK and Ireland marketing Ashling Kearns.
