What the state of the media means for your comms strategy

The media landscape is changing in 2020, but are you keeping up? Are you positioned to meet and overcome the challenges you’ll face this year?

Join our expert panel as they discuss results from Cision’s annual ‘State of the Media’ report, and additional trending topics, including:

• Media trends from over 3,200 top journalists across 15 countries
• Rethinking your approach to your communications and marketing strategy in 2020
• Our predictions for 2020

Key takeaways from ‘State of the Media 2020’ discussed in this webinar include:

• How Covid-19 has changed everything for everyone
• Distrust in the media continues to decrease, but there is still work to be done on this front
• Bias is unavoidable in human and journalists are humans; we examine this relationship between bias and reporters
• Social media continues to be complicated while the heady promises of AI continue to fade
• PR outreach needs to be even more targeted and relevant to stand out than ever before.

Click here to sign up and join us at 3pm BST on 23 April, or to stream the webinar on demand after the event.