Kindred believes it is the antidote to brands’s growing concerns about influencer fraud, with the social platform looking to become the largest corporate donor to charities within two years.
YouGov’s 2020 recommend rankings reveal the brands with the highest percentage of their own customers recommending them to friends or colleagues.
The hosiery brand has been given £500,000 worth of ad space on the TfL network for a campaign it hopes will show black people in a more positive and natural light.
Nectar says its new agency, Nectar 360, will offer brands more insights into its shoppers while offering customers more personalised rewards.
UKTV’s five-year-old apprenticeship scheme is playing an increasingly important role in encouraging diversity of thought and modern thinking across the business.
M&S has doubled its marketing investment in its biggest clothing category, with the ad airing during prime-time shows including Love Island and First Dates.
With trust set to dominate the advertising agenda for yet another year, the onus is on marketers to demonstrate their commitment to doing responsible marketing and give reason to believe their motives are genuine and go beyond commercial gain.
Inglis will leave the business at the end of March, joining Paula Nickolds and Rob Collins in a growing list of senior management departures.
In his final interview as Asda’s chief customer officer, Andy Murray explains why being distinctive is more important than being different and how he became finance’s best friend.
From streaming wars and block lists, to programmatic DOOH and the impact of Google’s third-party cookie ban, Marketing Week predicts the media trends that will take shape this year.
Brands that have not complied with the ICO’s efforts to crack down on data misuse in real-time bidding could be investigated by the data regulator and hit with GDPR fines.
Marketing budgets were up in the final quarter of 2019, with the latest IPA Bellwether suggesting events and main media advertising will become an increasingly important part of the marketing mix in 2020.
The HSBC-owned bank wants to play a more active role in the wellness conversation and in a way that will put it “at the heart” of modern culture.
John Lewis outlines “huge opportunities” to leverage the fact people shop for food more than they do non-food as it posts disappointing Christmas results and loses its managing director.
Robert De Niro goes mad for bagels, Paddy Power calls time on football shirt sponsorships and Colonel Sanders performs a Mother’s Day striptease, here’s part two of Marketing Week’s campaigns of 2019.