‘It lost its way’: Co-op’s top marketer on doing a better job at highlighting membership
Chris SutcliffeSpeaking on a panel at Marketing Week’s Festival of Marketing, marketers from Manchester United and the Co-op examined the point of creativity.
Co-op
Co-op introduces exclusive discounts for loyalty members
Matthew ValentineCo-op is hot on the heels of Sainsbury’s, which introduced Nectar Prices last week, and Tesco, the first brand to launch exclusive prices for loyalty card holders.
Co-op to increase focus on loyalty scheme following £130m revenue boost in food
Michaela JeffersonThe uplift follows the launch of the group’s new food strategy in September, which included a £37m investment in price.
Co-op revives chief customer officer role with hire of N Brown Group’s Kenyatte Nelson
Niamh CarrollNelson joins The Co-op Group as its first chief customer officer in nearly two years, following a challenging 12 months for the business.
Co-op’s marketing boss Ali Jones leaves business
Michaela JeffersonJones’s departure follows mass redundancies at the group and the launch of a new strategy for its food and retail business last month.
Co-op to invest £37m in lower prices following profit dip
Michaela JeffersonThe grocer also plans to treble its franchise store network, expand delivery partnerships, simplify and reduce its range, and improve its loyalty proposition.
Co-op to cut marketing and customer roles by a fifth
Niamh CarrollCo-op is making 400 redundancies at its head office as it faces increased costs and a “tough” economic environment.
Co-op and Direct Line on teaming up to support new talent
Charlotte RogersResponding to a desperate need to create employment opportunities for young people, the Co-op has joined forces with major employers like Direct Line to fund SME apprenticeships.
Salary Survey 2022: Marketing team restructures accelerate to fit new reality
Matthew ValentineAs the rate of team restructures ramps up and specialisms are added with greater frequency, how are brands resourcing to meet the challenges of 2022?
How Marcus Rashford and Co-op created a powerful advocacy campaign
Marketing Week ReportersIt started with a tweet and went on to raise over £20m to tackle food poverty.
Why employee and customer experience go hand in hand for the brand of tomorrow
Morag Cuddeford-JonesAdapting your business to ensure employees are engaged is just as important as responding to new consumer behaviours, if brands want to be seen as customer experience leaders after the pandemic.
Co-op marketing boss Matt Atkinson steps down
Charlotte RogersFour years into his role as chief membership officer, Matt Atkinson is departing the Co-op following a 12-month period which has seen the grocer attract millions of new shoppers, revamp its loyalty scheme and kick off a value pricing push.
Why being ‘propositionally rich’ haunts Co-op’s marketing boss
Charlotte RogersWith a diverse group stretching from food to funeral care, the Co-op is constantly being challenged to find new ways to prioritise the different aspects of the business on a tighter budget than its rivals, explains marketing boss Matt Atkinson.
Salary Survey 2021: Team restructures open up possibilities for change
Matt BarkerTeam restructures, hiring freezes and evolving agency relationships may have characterised the past 12 months, but can progress emerge from all this disruption?
Co-op’s marketing boss on why membership is more powerful than loyalty
Charlotte RogersPassionate about the rise of “cooperative competition”, Co-op’s marketing boss Matt Atkinson believes the brand has a blueprint for success in 2021 built on collaboration and strong values, backed by a movement of 4 million members.