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Why localism is more than just a lockdown fad
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
As everyone was obliged to shop locally during the lockdown, it was like a step back in time as consumers visited the corner shop and specialist retailers in a way our grandparents would have done.
It generated a warm feeling inside as we felt part of a community and did our bit for the planet. This new-found fondness for buying and shopping local meant less travelling to out-of-town supermarkets and retail parks, which reduced food and road miles.
