How consumers buy into fashion and beauty brands through video
Steve HemsleyUK watch time of fashion and beauty videos on YouTube is skyrocketing, revealing key opportunities for marketers to reach engaged audiences and convert them into customers.
The Covid cohort: How brands are promoting post-lockdown loyalty
Steve HemsleyConsumers have become more confident switching brands after the lockdown prompted many to try new products. But, how do companies keep hold of this new customer cohort, while also keeping loyal shoppers happy?
The new era of work: How marketers are negotiating a return to the office
Steve HemsleyThe return to the office post-lockdown is fraught with issues, from creating a Covid secure environment to negotiating a hybrid approach that brings remote working very much into the mainstream.
How brands are taking a strategic approach to their post-pandemic survival
Steve HemsleyAs the UK enters the deepest recession in living memory it is understandable companies have kicked into survival mode, but giving up on long-term strategy has the potential to cause serious brand damage.
Meet the marketers fighting to keep sustainability on the post-Covid agenda
Steve HemsleyWhile the attention in business has been firmly focused on surviving Covid-19, some brands are pushing to ensure that sustainablity does not fall off the radar.
Unified data: the key to understanding post-lockdown consumer trends
Steve HemsleyShifting consumer mindsets during the pandemic mean brands need to take action on data in real time, but this is only possible when silos are broken down.
Why brands must earn consumers’ attention to achieve purposeful growth
Steve HemsleyConsumers’ attitudes have changed so much due to Covid that brands must first earn their position in the cultural conversation before amplifying with paid media.
How brands can find a single source of truth in times of uncertainty
Steve HemsleyCoronavirus forces brands to rely on data to understand new and unexpected consumer behaviours – and to build a ‘system of record’ so they can make sense of these insights across all touchpoints.
How influencers can help brands stay connected with consumers
Steve HemsleyMarketers and creatives must stick to their brand values during the Covid-19 pandemic, and not be afraid to use influencers to help them produce cost-effective content and communicate with their target audiences.
How internal comms are steering brands through the coronavirus crisis
Steve HemsleyDuring this time of crisis, internal communications teams are stepping up to help manage the message for brands, support employees and boost morale.
Why B2B is the new marketing career destination of choice
Steve HemsleyDogged for decades by a reputation for being the boring cousin of the shiny B2C brands, businesses are flipping this narrative on its head to prove B2B is a career destination of choice.
Meet the CMOs taking time out before securing their next role
Steve HemsleyA growing number of CMOs are leaving their roles without a new position to go to. What is their rationale?
Meet the marketers making the move into general management
Steve HemsleyBecoming CEO might be the career trajectory of choice for many marketers, but climbing the ladder to the C-suite often means moving in a different direction.
What makes winning brands grow?
Steve HemsleyFrom marketing investment to key KPIs, ‘winning’ brands – those that have seen revenue rise – share a number common characteristics when it comes to driving growth.