Subscriber Exclusive 
Beyond ‘revenge travel’: How Premier Inn is changing its brand positioning amid cost crisis
In the second iteration of its ‘Rest Easy’ brand platform, Premier Inn is honing in on its reliability messaging as its customers move away from post-pandemic travel, towards a cost of living crisis.
By Molly Innes
When Premier Inn launched its first post-pandemic campaign in April last year, the message was focused firmly on reassurance. But as the landscape evolves and consumer sentiment shifts, the hotel chain has switched the theme for the second instalment of its ‘Rest Easy’ brand platform, this time bedding down on the theme of reliability.
