Recommended reading: How to fuel loyalty and future proof your brand
Thomas HobbsMarketing Week reviews the latest books for marketers.
F1’s commercial boss on building a brand beyond racing
Thomas HobbsF1 wants to offer sponsors more flexibility and widen its appeal through a focus on eSports and a review of the role of so-called ‘grid girls’.
Thomas Cook, First Choice, consumer confidence: 5 things that mattered this week and why
Thomas HobbsCatch up on all the week’s big marketing news, including new campaigns from Thomas Cook and First Direct, and a Christmas dip in consumer confidence.
Jigsaw’s ‘Love Immigration’ wins Marketing Week readers’ campaign of the year
Thomas HobbsJigsaw’s latest ad has been crowned ‘campaign of the year’ in Marketing Week’s competition of 2017’s best marketing activity.
A decline in December caps two years of falling consumer confidence
Thomas HobbsIn December, Brits’ hunger for making major purchases continued to fall, according to the latest consumer confidence figures from GfK.
1 Comment
How football startup Dugout plans to become the sport’s first social network
Thomas HobbsAs it hits 8.5 million monthly active users and partners with America’s Major League Soccer (MLS), Dugout says it is cementing its position as football’s first social network.
M&S on how SMEs can turn sustainability into a success
Thomas HobbsAs new research shows SMEs struggle to implement sustainability into their business strategy, M&S’ sustainability manager Jo Daniels explains how businesses can do so successfully.
Brits flock to Aldi in the run up to Christmas
Thomas HobbsAs inflation hits a four-year high, the latest grocery market share numbers from Kantar Worldpanel suggests the German discounters could be the biggest winners this Christmas.
UK programmatic ad spend to surpass £3bn in 2017
Thomas HobbsA new eMarketer report shows a rapid increase in programmatic advertising spend in the UK as it claims the industry is maturing.
Trends for 2018: Retailers will face a tougher test as big brands dominate
Thomas HobbsWith further consolidation expected in the retail sector, marketers must rise to the challenge or risk becoming irrelevant.
International round-up: Ford sells cars online in China, US ad mocks Jesus’s parentage
Thomas HobbsPlus Starbucks trials augmented reality technology in Shangai and Voltaren gel is accused of making false medical claims by Australia’s advertising watchdog.
1 Comment
Iceland says celebrity-driven ads are now a ‘thing of the past’
Thomas HobbsIceland’s new marketing boss says the frozen foods retailer wants to “lead a revolution” in how it advertises food.
Majority of Christmas toy catalogues play to gender stereotypes, study finds
Thomas HobbsAn analysis of this year’s Christmas toy catalogues shows girls are twice as likely to be shown playing in kitchens, reinforcing out-of-date stereotypes.
BMW ad banned for making ‘misleading’ environmental claims
Thomas HobbsThe Advertising Standards Authority (ASA) has banned a BMW ad after it made false environmental claims.
2 Comments
Gamee on its plans to become the ‘YouTube of mobile gaming’
Thomas HobbsThe startup, which has already worked with NASA, Coca-Cola and Manchester City, insists mobile gaming is becoming a key channel for marketers.