888 Holdings, which owns brands including William Hill and 888Casino, has downgraded its revenue expectations for its current quarter, citing the impact of its marketing efficiency push and UK regulation changes as partial drivers.
The gap between generational attitudes to advertising is widening, as differences in the media to which people are exposed growing up emerge.
Meta will ask EU users to consent to targeted advertising, a move which could limit marketers’ ability to personalise ads on its platforms.
As part of the Online Advertising Programme, the government says it will take a hard line on illegal ads, influencer scams and ads that can harm children.
A promotional tweet from the betting brand featuring YouTube star Jake Paul has been banned for appealing to children.
Rebuilding trust is the “most crucial issue” facing the advertising industry, says the AA, which is calling on more brands to take part in the next iteration of the campaign in 2023.
The government’s long-awaited gambling white paper, released today, has called for more action from the industry on targeting, promotions and data use.
With the government’s gambling whitepaper expected imminently, could a ban on gambling ads lead betting brands to ramp up marketing in other areas?
In a Westminster eForum discussion about the future of online advertising regulation, speakers from the ICO, DCMS, and IAB UK addressed some of the most pressing concerns for marketers.
The marketing industry is once again encouraged to “stop the clock, take 15 minutes and have your say”, with the backing of leaders from the likes of Boots, Specsavers and Channel 4.
The reformed bill has a number of implications for marketers, including further clarification around legitimate interest, changes to cookie consent exemptions, and a reduction in compliance paperwork.
It is now unclear where responsibility for some of the marketing industry’s top concerns lie, including the digital skills gap, the replacement of GDPR and the online safety bill.
Meanwhile, the company has said it has no plans to roll back prices or increase promotions this year.
Laying out her priorities for the marketing and advertising industry, Michelle Donelan said the DCMS would continue with its plan to introduce online advertising regulations.
Meanwhile, real-term salaries for junior to mid-level marketers have decreased by 10% since 2011, despite a 42% rise in annual UK advertising spend.