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Meet the challenger brand recreating the local pet shop experience online
Growing online retailer Paws.com is using both technology and a medically-trained customer service team to create a “personalised wellbeing service” for cats and dogs.
The rise of online shopping has brought with it a notable trade off. Customers can now access huge product ranges without even getting off the sofa, but many have lost the experience that comes with visiting local shops, where owners and staff know their customers personally.
However, new pet care retailer Paws.com is part of a “new wave” of businesses which are trying to bring that local shop experience online, combining product range with “hyper” personalisation, Adam Lawrenson, chief product officer at parent company Paws Group, tells Marketing Week.
