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Kerry Foods’ CEO on why marketing has proven its ‘power’ in a crisis
Kerry Foods CEO Nick Robinson believes marketing has more than proven its value to help brands thrive in a crisis, a fact he appreciates given his more than two decades spent as a marketer at brands such as Diageo and Coca-Cola.
Over a difficult 18 months of restrictions, uncertainty and pressure on business, brands have truly experienced “the power of marketing”, according to Kerry Foods CEO Nick Robinson.
