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Embracing flexibility: Brands on the new reality of the working world
The pandemic has brought about a dramatic reimagining of the 9 to 5, but with definitions of flexibility ranging from hybrid to fully remote, what will marketers’ working lives look like in 2021 and beyond?
Flexible, hybrid, office-based, remote or versatile? The world of work has become a lot more diverse over the past 18 months and so have the terms used to describe it. How companies and employees understand those terms, and shape their expectations, could become an important factor in the coming years.
