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Superdrug on ‘shaking up’ the health and beauty loyalty market
Superdrug’s Matt Walburn on why its VIP Rewards scheme will entice customers to use its app and why the brand prefers digital channels for marcomms.
Superdrug hopes it VIP Rewards loyalty programme will put it on the “front foot” and help it stand out in the crowded loyalty space.
The health and beauty brand has more than 17 million members of its Health and Beautycard loyalty scheme, claims its marketing, ecommerce and customer director Matt Walburn, but is launching this new tier of its rewards offering in an attempt to “differentiate” from rivals in the health and beauty category.
