Q&A: Tamara Heber-Percy, Mr & Mrs Smith
Branwell JohnsonThe co-founder and chief technology officer of the luxury online travel agent discusses its strategy for growth, working with the latest technology and personalising content for customers.
Marketers operate in a new universe
Branwell JohnsonOnce upon a time, to become a marketer you simply had to go to a good marketing school, get a marketing degree, join the marketing department of a good marketing company and pursue your marketing career.
Hoseasons debuts new identity to bolster mid-market appeal
Branwell JohnsonABTA Travel Convention: Hoseasons, the UK holiday accommodation specialist, is refreshing its visual identity and introducing a new strapline to reflect its more mid-market position.
Thomas Cook restructures to bolster customer experience
Branwell JohnsonThomas Cook has shaken up its UK senior management team with new appointments including a marketing and ecommerce director.
The new world of predictive marketing
Branwell JohnsonAt Econsultancy, we conduct events and research focused on B2B marketing. Indeed, the upcoming <a href="http://festivalofmarketing.com/">Festival of Marketing</a> has a stage dedicated to it. A recurring theme is the relationship between sales and marketing.
Coca-Cola signs up with London Eye to dominate the skyline
Branwell JohnsonCoca-Cola Great Britain has signed a deal to sponsor the iconic London landmark the London Eye.
Thomson aims for stronger branding in new campaign
Branwell JohnsonThomson’s new autumn campaign will focus on the “emotive brand story” behind the holiday company’s TUI smile logo.
EasyJet launches TV campaign to grab business flyers
Branwell JohnsonEasyJet has unveiled its first television advertising campaign specifically targeting business travellers.
What happens to Scottish brands if the “yes” vote wins?
Branwell JohnsonAs we approach 18 September, prepare for an appalling amount of bullshit about Scottish independence. We’re more than a week away and already the media are in a frenzy. So let’s boil it down to the fundamental issues.
How Samsung took the wind out of Apple’s sails
Branwell JohnsonWell, by now you know all the super-secret details. Launched with the help of usual suspects U2 and new voiceover stars Jimmy Fallon and Justin Timberlake, the iPhone 6 is upon us. It has a bigger screen, is better and more advanced than anything Apple has ever done before and will [insert your own hyperbole here].
Marketers champion integrated agency model
Branwell JohnsonLeading marketers agreed less is definitely more when it comes to working with agencies and that too much time can be wasted in managing agency processes.
Digital technology will still not deliver an “uber-rational” consumer
Branwell JohnsonThere’s a fascinating article in The Economist magazine this week. ‘What Are Brands For?’ presents an intriguing summary of the apparent flaws in the general obsession with brands now exhibited by much of the commercial world.
Brands that deliver consistently and are customer focused may survive a crisis
Branwell JohnsonBrands seem to stagger from disaster to crisis, from last year’s collapse of the Rana Plaza textile factory in Dhaka, Bangladesh and the discovery of horsemeat in various food products to this year’s shooting-down of Malaysian Airlines flight MH17 and the massive data hacks of eBay and Sony.
Q&A Matthew Williams – Mondelez’s UK chief marketer
Branwell JohnsonMondelez’s UK chief marketer discusses reconciling Cadbury’s rich heritage with using new tech channels, and the challenges facing today’s marketers.
Virgin Atlantic signals break with heritage with new ad agency
Branwell JohnsonVirgin Atlantic is to work with adam&eveDDB on a global vision and UK marketing strategy after ending its 20-year relationship with Rainey Kelly Campbell Roalfe/Y&R.