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How Henkel’s business restructure will help marketing create brand ‘synergies’
Henkel’s laundry and homecare and beauty divisions will take a more unified approach to agencies, media, digital strategy and sustainability as the two merge into one consumer goods business unit, marketing director Nikki Vadera explains.
Henkel is on a mission to build a leading “powerhouse” of consumer brands by merging its laundry and homecare and beauty divisions into one consumer brands business unit.
The FMCG company, which owns brands like Schwarzkopf and Colour Catcher, is bringing “iconic brands under one roof” to enable the business to scale and tap into “synergies”, says marketing and digital director Nikki Vadera, who has taken on an expanded role under the new structure.
