Absolut and Durex among brands shortlisted for Channel 4’s diversity award
Chris SutcliffeThe broadcaster has shortlisted six brands to win the £1m Diversity in Advertising Award for 2023.
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Channel 4 challenges brands to better represent LGBTQIA+ communities with £1m diversity award
Josh StephensonChannel 4 is awarding £1m in advertising airtime to a brand that can pitch a campaign that is ‘Proud All Over’ to showcase LGTBQIA+ communities.
Why Channel 4 revived 90s icon Smash Hits magazine
Marketing Week ReportersTo ensure its comedy hit Derry Girls went out with a bang, Channel 4 masterminded the return of iconic music mag Smash Hits to take fans back to the 90s.
Channel 4 celebrates government U-turn on privatisation
Charlotte RogersThe broadcaster believes remaining in public ownership will allow Channel 4 to become “a power in the digital world.”
Ad industry ‘delighted’ by recommendation to keep Channel 4 public
Niamh CarrollIndustry bodies claim a decision to keep Channel 4 in public ownership would ensure certainty for advertisers, who value the broadcaster’s unique proposition.
Why Channel 4 is ditching the All 4 brand and adopting one cross-channel identity
Michaela JeffersonThe broadcaster plans to unite all of its channels and services under the Channel 4 brand, with CMO Zaid Al-Qassab promising “one seamless experience” for viewers.
Channel 4 challenges brands to authentically represent disabled people with £1m diversity award
Niamh CarrollChannel 4 is awarding £1m in advertising airtime to a brand that can pitch an “exceptional” campaign that authentically represents disability.
Channel 4: Advertisers are ‘right to be worried’ about privatisation
Michaela JeffersonChannel 4 has made public its proposed alternative plan to privatisation, as it reports a record-breaking performance for 2021.
‘A new narrative for menopause’: Tena and Channel 4 unveil Diversity in Advertising prize-winning campaign
Michaela JeffersonThe ‘#LastLonelyMenopause’ campaign highlights some of the realities of the menopause in ways it says have not before been seen in British TV advertising.
‘Worrying’: Marketers react to Channel 4 privatisation
Lucy TesserasBrand leaders have questioned the government’s decision to push ahead with the privatisation of Channel 4, with some fearing it could impact creative effectiveness.
10 years of ‘Superhumans’: Inside Channel 4’s transformational Paralympics campaign
Molly InnesChannel 4 marketing director Amber Kirby and former CMO Dan Brooke reflect on the stories behind the broadcaster’s three ‘Superhumans’ Paralympics campaigns between 2012 and 2021, and the impact they have had.
Marketers on the ‘game-changing’ impact of menopause awareness
Charlotte RogersWith 47% of the public saying menopause is still a taboo topic, marketers are fighting to raise awareness of the symptoms and take the pressure off women, enabling them to enjoy fulfilling careers well into their 50s and beyond.
‘Challenge, provoke, change’: Why Channel 4 is dedicating a day of ads to black talent
Michaela JeffersonAs Channel 4 kicks off a day in which all content and advertising is fronted by black talent, CMO Zaid Al-Qassab explains how the ‘Black to Front’ project is going to make a long-lasting difference.
Channel 4’s ‘Black to Front’ day feels like tokenism: We need diversity every day
Tanya JosephChannel 4’s showcase for Black talent won’t fix the creative industry’s problems if organisations don’t commit to representing the diversity of their consumers throughout their teams.
Channel 4 promises to be ‘more radical’ as digital strategy proceeds ahead of hopes
Michaela JeffersonAmid conversations debating the future ownership structure of the public service broadcaster, Channel 4 has identified three new areas of growth to focus on over the next year.