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Starling Bank on prioritising loyalty as data reveals success of consideration push
Marketing director Rachel Kerrone says Starling Bank is planning “more impactful” activity this year, after racking up some notable achievements in 2022.
As Starling Bank strives to quadruple its profits this year, building more familiarity between consumers and the brand is the marketing team’s “big goal” for 2023, brand and marketing director Rachel Kerrone says.
The brand’s progress over the last year suggests the business is on the right track.
