Budgetary constraints and the speed of change can make it difficult for many sectors to offer training on running multichannel campaigns. Marketers often need to design their own training using specialist information sources and learning on the job.
Brands that take an ethical stance not only in their business but also their innovations will drive brand value and attract conscientious consumers, who are increasingly taking an interest in brands’ ethical positioning ahead of price, quality and overall reputation.
We are a large global organisation. To stay relevant to a diverse base of stakeholders you have to be innovative and open to new ideas. You can’t stand still.
Picturehouse’s group marketing director Sara Frain explains why the brand is adopting innovative technology, why it sells more wine than popcorn and how the group aims to keep the film-going experience exciting as it opens in London’s Trocadero
To get the most out of festival sponsorship, brands need to create experiences that enhance each individual fan’s enjoyment of the event.
Gay and lesbian people make up a valuable portion of the UK retail market, but new research shows that targeting them takes more than running generalised ads in the gay media.
While paid-for apps remain a key focus, innovative ways to advertise in print, combined with digital platforms, mean that many publishers are offering marketers a fresh mix of communication opportunities.
Failure to communicate the benefits of receiving mobile marketing material means brands are missing out on the opportunities this channel offers, according to research seen by Marketing Week.
Ann Summers marketing director Fiona Davis talks to Tanzeel Akhtar about the brand’s 30-year journey during the sexual revolution of women , its latest X Factor-style campaign and keeping on the right side of risqué.
The new year is the busiest time of the year for divorce lawyers, with 4 January widely considered ‘national divorce day’ after the tension and pressure of Christmas has taken its toll on many couples and they decide to part from each other.
There has been a considerable rise in cosmetic surgery procedures in the past 12 months, according to the British Association of Aesthetic Plastic Surgeons (BAAPS).
A new group of innovative non-governmental organisations are springing up in the wake of disasters around the world, driven by complex data analysis and backed by telecom brands
Divorce rates among the over-60s are on the rise, but after the pain of separation often comes major lifestyle changes, offering marketers new targeting opportunities among these ‘silver separators’.
Kleenex Ultra Soft cleaned up the FMCG category at the Marketing Week Engage Awards 2011 and the brand has stayed fresh since thanks to innovation.
A survey commissioned by Marketing Week shows people prefer less intrusive methods of fundraising, but charities must balance this with the most effective means of securing donations.