From Adidas’s admission it had over-invested in digital marketing to Unilever’s ‘Tinder for ideas’ and the launch of Coke Energy, these were the most popular news stories on Marketing Week in 2019.
Carlsberg’s campaign, which is an inversion of its own tagline, has been voted the best of 2019 in a closely-fought final.
From the rise of consultancies to Unilever’s $1bn acquisition of Dollar Shave Club and Pepsi’s attempt to derail purpose, here is the final installment of Marketing Week’s moments of the decade.
Aldi’s long-running brand positioning, which tried to be a “real reflection of real life”, saw off competition from brands including Channel 4 and John Lewis to be crowned consumers’ favourite campaign of the 2010s.
In the next installment of Marketing Week’s look back at the moments that defined the decade, we examine the rise of effectiveness, the dawn of Uber and the Netflix effect.
As the decade draws to a close, Marketing Week looks back at the defining moments of the 2010s from the News of the World phone-hacking scandal to the launch of Instagram and the dawn of influencer culture.
The end of the year is a time for reflection, and for looking back at what we can learn from the brands that stood out in marketing in 2019.
In the latest edition of the Marketing Week Explores podcast, we look back at the best campaigns of the past 12 months and offer our predictions for the biggest marketing trends for 2020.
Just Tesco and Carlsberg remain in the battle to be crowned the best marketing campaign of 2019.
From the rise of anti-advertising advertising, courtesy of Oasis and BrewDog, to the crumbling casual dining market and WeWork’s failed IPO, 2019 has not been a good year for everyone in the marketing world.
We’ve shortlisted 16 campaigns but now we want our readers to pick the best marketing campaign of 2019.
From women’s football sponsorship and meatless meat to brands taking a stand on plastic and the renewed focus on marketing effectiveness, 2019 has been a good year for shaking up the status quo.
Robert De Niro goes mad for bagels, Paddy Power calls time on football shirt sponsorships and Colonel Sanders performs a Mother’s Day striptease, here’s part two of Marketing Week’s campaigns of 2019.
From chilled-out bulldogs and record-breaking vegan snacks, to probably not the best beer in the world and Alan Partridge’s ‘back at the BBC’ memo, here’s part one of Marketing Week’s campaigns of 2019.