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Smash the ‘class ceiling’: Can marketing become a meritocracy?
With Marketing Week research revealing a socio-economic pay gap of 19.1% and the representation of working-class people in the creative industries going backwards, is it time marketing addressed its “class crisis”?
A lack of diversity is hampering creativity in the marketing sector. Furthermore, shared blindspots in knowledge are emerging because so many people come from the same background, say those intent on driving change.
While efforts to address imbalance based on race and gender are underway, another factor still has a major impact on the make-up of the industry: marketing is overwhelmingly middle class.
