Marketers, give the 4Ps a chance
Gareth TurnerFar from being an outdated concept, the 4Ps are a fundamental tool for modern marketers and if you want to turbocharge your activity – combine them.
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Ruthless consistency is one of the most underrated marketing skills
Gareth TurnerWhile persistence, consistency and the ability to keep things simple might not grab the headlines, nailing these skills is the secret to thriving as a marketer.