Subscriber Exclusive 
How Gousto plans to build salience beyond the recipe box market
Gousto’s latest campaign builds on its ‘Give it Some’ brand platform, which has driven strong uplifts in awareness and consideration over the last two years.
Gousto has grown into one of the best known recipe box providers in the UK since launching in 2012, but now the business is on a mission to build salience beyond its category with the launch of its latest campaign.
According to vice-president of brand, insights and strategy Anna Greene, the aim is to build Gousto’s prominence not just as a recipe box provider, but as a top of mind dinner option.
