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How Batchelors became Premier Foods’ biggest grocery brand
Batchelors grew revenue by 20% in its most recent financial year, something which brand director Naomi Shooman attributes to continued investment, consistency, innovation and its ability to tap into new occasions.
Super Noodles and Cup a Soups have been well-known fixtures of supermarket shelves for decades, with consumers relying on Batchelors’ products for a hot snack or quick lunch.
However, recent times have seen the Batchelors brand expand both in terms of use occasions and through innovation. In its most recent financial year, ended 1 April 2023, its revenue grew by 20%, meaning it overtook Bisto to become parent company Premier Foods’ biggest grocery brand.
