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Why Premier Foods is increasing investment behind its home dining campaign
CMO Yilmaz Erceyes says the growing campaign is helping to recruit new and younger consumers into Premier Foods’ brands for the first time with its informational approach.
Premier Foods is on a mission to position its brands as a cost-effective solution for consumers during the cost of living crisis, which has seen the business further invest behind its ‘Best Restaurant in Town’ campaign after recording positive initial results.
