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Why Very’s CMO ‘highly recommends’ marketers don’t stick to one sector
The Very Group’s CMO Jessica Myers had no retail sector experience when she joined the business last year, but providing a fresh perspective can be a valuable tool, she says.
After two decades spent building a career marketing financial brands, Jessica Myers’ decision last year to take on the CMO role at online retail group Very might strike as surprising. Having built so much sector experience, why move to another where she had none?
