What is an entry level marketing role in 2023?

While many column inches are spent considering what the future of the CMO role looks like, less attention is paid to careers at the bottom of the ladder.

Safe to say, it’s equally confounding. “An entry level role isn’t really an entry level role anymore,” says Ally Owen, founder of Brixton Finishing School.

There are many factors contributing to this, she says, ranging from the expectations placed on early career marketers to be able to hit the ground running to the fact there simply aren’t as many “proper entry level roles” anymore.