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Should marketers be in the product development ‘driving seat’?
A cornerstone of the 4Ps, has product fallen out of marketing’s control or does the level of influence depend on the scale of the brand?
The 4Ps of marketing are surely imprinted on the mind of everyone who earns a living in the marketing industry. Product, price, place and promotion are quite simply the cornerstones of business.
Fo startup brand La Vie, marketing plays a key role in identifying opportunities, shaping new products and deciding their positioning, as part of plans to scale up.
