Speaking at the Festival of Marketing, GSK’s Sandra McDill explains why Covid-19 convinced the business that adopting an agile approach was the best way to stay ahead of the game.
When the marketing team at GSK Consumer Healthcare adapted its working practices to reflect the challenges of Covid-19 it was the start of a wider move to accelerated agile principles, explains Sandra McDill.
In the latest episode of Marketing Week’s podcast series, Spotify UK marketing director Olga Puzanova discusses how the platform plugged into lockdown culture and used its brand of data-driven storytelling to dial up the audio experience.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From Greggs’ bounce back to McDonald’s resurrecting the UK CMO role, it’s been a busy week. Here is my take.
Former P&G, Heineken, Converse and now Philips marketer Claudia Calori believes using the creative and analytical parts of marketing is key to success, regardless of category or sector.
The Body Shop pioneered ethical beauty, but that positioning is no longer unique and its owners need to inject life into the brand to arrest its decline.
Motor retailer Halfords has introduced dynamic pricing in its services business to drive profitability by directing demand to its under-utilised autocentres.
The Competition and Markets Authority will probe the extent price promotions are only available to people who sign up for loyalty cards.